Does streaming audio and streaming video affects website visitors?

Does streaming audio and streaming video affects website visitors?

By: Maria Markella | Posted: 14th July 2010

In this article I will not show you how to put streaming audio and streaming video on your website. If you want to know how to do that just visit a search engine and enter the phrase "how to put streaming audio and streaming video on my website" and you will be presented with enough results to choose from. Alternatively, take a look at the end of this article.

The issue I want to talk about is whether streaming audio and streaming video affect the visitors of a webpage in order to create more sales or make a website or an offer more appealing.

First the definition of streaming audio and streaming video (streaming media):

"Streaming media" are multimedia that are constantly received by, and normally presented to, an end-user while being delivered by a streaming provider" In other words media that are distributed over telecommunications networks.

So can streaming audio and streaming video help to create more sales? The answer is yes. According to recent studies when people enter a website they tend to be attracted by video or sound. So website visitors are affected by video and audio on your website.

If you have a website and you want to turn more visitors into customers all you have to do is create a video and add some audio. It's easy for example to create a few audio files describing your offers or giving more insight. A video for your company or your product might be a more difficult tasks but there are video authoring tools on the net that could help you.

What about search engines? What happens when you want to go up high in the search results? Can streaming audio or streaming video help you? The answer is no. Search engine spiders do not recognize the content of video files or audio files but they might give a high score to a webpage just for the fact that it contains streaming video (which is a trend these days).

Now you can generate streaming audio-video for your website in minutes with this magnificent software. You will be able to record, encode and optimize media files for your website fast. The software will also create a custom cross browser media player for you. Automatically generate html pages, upload them on your server and you're done. Streaming audio or video with your personalized player right on your website. The generated html pages are also encrypted to protect your media files from online theft!
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